“Biedronka sends SMS messages, and Internet users create memes about it. Excellent!”
Excellent! Ladybug surprised everyone with the action of sending SMS to its customers who were registered in the “Moja Biedronka” program. In addition to information about promotions, the messages also included price comparisons with its biggest competitor, Lidl.
Internet users quickly reacted to this “dispute” by creating a wave of memes.