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Mabrian is a well-known and respected company analyzing trends in tourism. Thanks to their research, travel agencies, hoteliers, transport companies, and of course, travelers themselves can find out how demand for specific destinations is created at a particular time. This way, it is possible to effectively avoid crowds when choosing a vacation spot. The algorithms analyzed posts and comments on tourism on various platforms from January to October 2023. They then compared them with those from the previous four years. In total, artificial intelligence analyzed over 380 million travel-related mentions. The comparison highlighted four countries that may be particularly popular among tourists in Europe. Four regions of this country may enjoy a high level of interest (Piedmont, Campania, Lombardy, and Emilia-Romagna). France (New Aquitaine and Occitania) and Germany (North Rhine-Westphalia and the province of Hamburg) also featured on the top 10 list. Eastern England and Portugal (Lisbon province) also made it to the top 10.