In 2023, Poles showed a greater preference for Samsung’s self-emissive screen televisions. Additionally, it was noted that December turned out to be the best month in terms of sales, with 40% of all OLED televisions purchased in Poland being Samsung models. The market also saw the introduction of QD-OLED display televisions, including the premium Samsung S95D model with an additional Glare Free OLED coating to prevent reflections.

In 2024, these innovations are expected to continue to be available for purchase, offering improved technology and options for consumers.